This Guide is produced by: Lauren Hallanan, Miro Li, and Elaine Wong, and includes 6 parts:

Part 01: Why Xiaohongshu Matters

Part 02: Overview of Xiaohongshu

Part 03: How Can Brands Use Xiaohongshu

Part 04: Content Best Practices

Part 05: Working With KOLs on Xiaohongshu

Part 06: Brand Case Studies & KOLs to Check Out