(58 pages)

1. Fashion industry overview

2. Case study

👙  NEIWAI #内外 

A lingeire brand that makes the most use of the feminism trend.  


An activewear brand that many people compared it with Lululemon, but with Asian fits

👟  Li-Ning #李宁

An old sports brand successfully renews itself with the trend of Guochao (国潮)

✨  YIN #

A jewelry brand that redefines the gold


  The secret to success for emerging Chinese brands
Available in days
days after you enroll

Double V. Consulting

Founded in 2017, Double V. Consulting aims to help international DTC (Direct-To-Consumer) brands enter China market. Double V. Consulting provides training courses and consulting services, and we assist brands with e-commerce, branding & marketing.

Double V. Consulting especially focuses on niche platforms targeting millennials and Gen Z, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

Daxue Consulting

• A market research firm specializing on the Chinese market since 2010

• With 3 offices in China: in Shanghai, Beijing and Hong Kong

• Employing 40+ full-time consultants

• Full, complete, national coverage

• Efficient and reliable fieldwork execution across China

• Using our expertise to draw precise, reliable recommendations

• With key accounts from around the world