CONTENTS
(58 pages)
1. Fashion industry overview
2. Case study
👙 NEIWAI #内外
A lingeire brand that makes the most use of the feminism trend.
🧘 MAIA-ACTIVE
An activewear brand that many people compared it with Lululemon, but with Asian fits
👟 Li-Ning #李宁
An old sports brand successfully renews itself with the trend of Guochao (国潮)
✨ YIN #隐
A jewelry brand that redefines the gold
Curriculum
Double V. Consulting
Founded in 2017, Double V. Consulting aims to help international DTC (Direct-To-Consumer) brands enter China market. Double V. Consulting provides training courses and consulting services, and we assist brands with e-commerce, branding & marketing.
Double V. Consulting especially focuses on niche platforms targeting millennials and Gen Z, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
Daxue Consulting
• A market research firm specializing on the Chinese market since 2010
• With 3 offices in China: in Shanghai, Beijing and Hong Kong
• Employing 40+ full-time consultants
• Full, complete, national coverage
• Efficient and reliable fieldwork execution across China
• Using our expertise to draw precise, reliable recommendations
• With key accounts from around the world
