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XIAOHONGSHU 101
Module 1: WHAT IS XIAOHONGSHU?
Introduction of the Platform (5:52)
User Demographic (0:48)
History of XHS (3:03)
User Behavior (14:21)
XHS's algorithm (4:02)
Module 2: CONTENT IS THE KING
Content Type (4:38)
Popular Categories & Content (17:39)
RED Stories (1:47)
Little RED Heart Awards (1:56)
Module 3 WHAT MAKES XHS UNIQUE?
Compare with Pure E-commerce Platforms (2:21)
Compare with Other Social Media Platforms (2:01)
Compare with Other Gen Z Platforms (2:44)
Why XHS Matters & Challenges (4:28)
Module 4 HOW CAN BRANDS USE XHS?
Enterprise Account (6:17)
Open a Shop (4:05)
Advertising (2:01)
Important Promotion Dates (1:26)
Module 5 WORKING WITH KOLS ON XHS
KOL Types & Tiers (6:40)
Celebrities on XHS (2:13)
How to Choose KOL (3:14)
Rules for Sponsored Posts (2:18)
Official Influencer Marketing Platform (0:42)
KOLs to Check Out (0:57)
Module 6 CASE STUDIES
Beauty (7:43)
Fashion & Luxury (3:14)
Food & Supplements (5:34)
Others (8:14)
SUMMARY
Summary (4:24)
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